Apple does not sell, Nike does not sell most of their product through Google AdWords or affiliate

marketing. They sell most of their products because they've built brand. A lot of people here

are incredibly focused on selling. So they like Google AdWords because it converts better,

lower funnel, conversion-based marketing, right? The reality is that's great.

Selling's important. That's how a business grooms.

But when you are building brand,

when people care about you or your business,

that is the ultimate form of selling.

There is no affiliate, there's no portal,

there's no Google ads that are more powerful

than building a brand.

This is the Gary Vee Audio Experience.

Obviously a lot of people are here

on different parts of their journey

in building their brand, their business,

their happiness.

And what really came to mind for me

as I started to go through it in my head

was there was two places and that is

really attention and accountability that the two places that I could talk about today

that would bring the most value was to focus on those two things. The concept of where is

the attention of all the places that everyone here wants to reach,

...