Comic-Con and Hollywood: A Symbiotic Relationship
The Business
KCRW
4.5 • 699 Ratings
🗓️ 9 August 2010
⏱️ 29 minutes
🧾️ Download transcript
Summary
In 1976 Star Wars was the first movie presented at Comic-Con. Now the four-day event, with about 125,000 attendees, is a huge marketing bonanza -- not just for comic-book movies, sci-fi, fantasy, horror and animation but practically any movie or TV show loosely connected to this fan base. We hear what the people at this year's Comic-Con think about Hollywood and speak with long-time studio "genre consultant" Jeff Walker, who's lived the geek dream, working for and with the studios on movies' publicity campaigns.
Transcript
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| 0:00.0 | From KCRW in Santa Monica and KCRW.com, I'm Kim Masters, and this is the business. |
| 0:07.1 | You listen, if you listen and learn, then you're going to be able to do anything you want next time. |
| 0:12.7 | Everybody takes his business, business, really, really, all white life. |
| 0:18.5 | He doesn't clean. |
| 0:19.9 | What's with him? |
| 0:21.2 | Oh, I'm afraid he's gone Hollywood. |
| 0:24.6 | This week on the business, Hollywood loves to descend on Comic-Con. |
| 0:29.1 | How do the fans feel about being descended upon? |
| 0:32.2 | And we talk with studio consultant Jeff Walker. |
| 0:35.1 | Since 1979, he's played a key role in bringing Hollywood and Comic-Con together. |
| 0:40.6 | But first, it's the Hollywood news banter. Stick around. It's the business from KCRW. |
| 0:48.5 | You can imagine Hollywood. Everything is really driven by making money. |
| 0:53.9 | What's with him? I'm afraid he's gone to Hollywood. Hollywood. Everything is really driven by making money. What's with him? |
| 0:54.7 | I'm afraid he's gone to Hollywood. Hollywood. |
| 0:58.8 | I'm joined by my banter buddy, John Horn in the Los Angeles Times. So John, American Idol. |
| 1:04.9 | Lots of ink spilled, and it is a huge piece of business for Fox. |
| 1:09.8 | It's not surprising that this show is getting as much media attention as it's getting. |
| 1:13.5 | In fact, Rupert Murdoch, the chairman of News Corp, was even asked about the show in the latest |
| 1:17.4 | earnings conference call. I mean, there's a lot going on. The show is still a huge hit, but its ratings |
| 1:22.1 | were down 9% last season. The judges turmoil. There's a new record producer consultant on the show. I think they are |
| 1:30.0 | facing obviously some new competition and they want to make sure this show stays as popular as it has |
| 1:35.5 | been. Now this show is going into its 10th season. It has been dominant, you know, empowered Fox to be |
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