Cold Outbound Sales Magic | Ep 438

The Game with Alex Hormozi

Alex Hormozi

Business, Education, Entrepreneurship, How To

4.9 • 4.8K Ratings

🗓️ 22 September 2022

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

You're letting people know one-on-one about the stuff that you sell. Today, Alex (@AlexHormozi) talks about how you can possibly leverage referrals and affiliates, an interesting story about cold outbound sales, and how you can profitably grow, even if you're capital constrained.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:28) - Cold outbound strategy: Affiliates to customers, cost-effectiveness emphasized.

(2:52) - Math breakdown of two girls selling energy drinks at the beach.

(3:58) - Vital role of a good product; giveaway strategy for virality.

(6:51) - Marketing efficiency key; benchmarks like LTV, CAC ratio crucial.

(8:43) - Cold outbound applicable to various businesses; direct communication methods.

(9:44) - Consider ideal cash flow of acquisition; aim for quick returns.

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Transcript

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0:00.0	Real quick, you guys already know that I don't run any ads on this and I don't sell anything.
0:04.6	The only ask that I can ever have are you guys that you help me spread the words.
0:07.8	We can not more entrepreneurs, make more money, feed their families,
0:10.9	make better products, and have better experiences for their employees and customers.
0:14.9	The only way we do that is if you can rate and review and share this podcast.
0:19.4	The single thing that I have to do is leave review.
0:21.9	I'll take you 10 seconds or one type of the thumb.
0:23.9	It would mean the absolute world to me.
0:25.2	More importantly, it may change the world of someone else.
0:28.1	We want to be able to ideally cash low the acquisition,
0:31.6	which means that in the first 30 days of the customer,
0:33.8	we want to be able to make back the cash that it costs us to acquire them.
0:38.0	The wealthiest people in the world see business as a game.
0:40.4	This podcast, the game, is my attempt at documenting the lessons I've learned
0:43.3	on my way to building acquisition.com into a billion dollar portfolio.
0:46.4	My hope is that you use the lessons to grow your business and maybe someday soon
0:49.1	partner with us to get $200 million in beyond.
0:51.0	I hope you share and enjoy.
0:53.6	There are six ways to get customers.
0:55.6	The first four ways, the core four ways, you let anyone know about anything.
0:58.8	So, you let people know 101 about the stuff you sell.
1:02.6	You let people know publicly about the stuff you sell.
	...

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