Coaching is Secondary. Business is First. How to Be an Owner - Coaching Success - #510

Barbell Logic

Health & Fitness, Nutrition, Health, Diet, Fitness, Weightlifting, Barbelltraining, Strengthtraining

4.6 • 1.2K Ratings

🗓️ 22 December 2023

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

Coaching is secondary. Business is first. Learn how to be an owner, not just a technician or manager, for business success.

Check out the E-Myth Revisited to read more on this subject.

Coaching is Secondary for Business Success

Consider this scenario.

Someone becomes an expert in creating a certain craft or providing a certain service.

Maybe this is butchery, baking, or candlestick making.

Because friends and family love what this person does, their friends and family encourage this person to become a butcher, baker, or candlestick maker and start his own business.

It fails.

Why does it fail? Because the technical aspect is secondary. Business is first.

If you decide to start your own business, you are a business owner, manager, and coach. Coaching is secondary to business success. You must spend time managing and owning the business.

Coaching is Secondary: How to Be an Owner

The E-Myth Revisited discusses the three different roles in a business: technician, manager, and owner.

When you start your business, you must do all three (unless you happen to be rich and can hire people from day one). You cannot delegate any tasks.

Over time, you can begin to delegate first the technician work and then the managerial work.

If this bothers you - if this sounds like the opposite of why you signed up - you may want to reconsider starting a business. You may want to see if you can work for someone else. That's okay.

Why? Because coaching is secondary, being a manager and owner is primary for business success. Learn how to be an owner.

This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE.

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Transcript

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0:00.0	The podcast where we talk about what it means to experience strength.
0:08.0	And how you can use simple, hard, and effective strategies in training and nutrition to improve your life.
0:15.0	It starts with meeting you where you are right now in finding lasting solutions.
0:20.0	Welcome to the show.
0:31.0	You're listening to the Barba Logic podcast.
0:35.0	It's another episode of the coaching success series.
0:37.0	I'm your host Matt Reynolds.
0:38.0	Hey, Mary Christmas.
0:39.0	Everybody.
0:40.0	Hope you have a wonderful Christmas this weekend and early next week.
0:44.0	I'm sure there's all sorts of festivities going on.
0:46.0	I'll dive right in this morning.
0:48.0	I want to talk about something that's I'm really passionate about.
0:50.0	And it's the idea that coaching is secondary.
0:55.0	Business is first.
0:58.0	And how do we approach things in order to be an owner, a successful owner of a business.
1:03.0	And so for most of you, they're listening to this.
1:06.0	Whether your coaches are not.
1:07.0	Maybe you're technically proficient in something else in your business owner.
1:10.0	You know, maybe you're a butcher or a baker or whatever or a candlestick maker.
1:15.0	And so one of my favorite stories.
1:17.0	And this really comes a lot from the emeth revisited.
	...

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