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Squawk on the Street

CNBC Investing Club: Cramer’s Morning Take on Nike 4/1/26

Squawk on the Street

CNBC

Investing, News, Business

4.0566 Ratings

🗓️ 1 April 2026

⏱️ 3 minutes

🧾️ Download transcript

Summary

Cramer says the Club will have to sell this apparel stock if another quarter disappoints. Become an Investing Club member to go behind the scenes with Jim Cramer and Jeff Marks every day as they talk candidly about the market’s biggest headlines, analyst calls and holdings in the Charitable Trust – and see up close how they decide when, and if, to take action on stocks. Sign up here: cnbc.com/morningtake CNBC Investing Club Disclaimer

Transcript

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0:00.0

Jim Kramer here to share a short preview of my take on the market from today's

0:06.4

members-only CNBC Investing Club morning meeting.

0:09.5

Join the club for full access to the morning meeting every day at 1020 a.m.

0:14.7

Visit CNBC.com slash morning take to sign up today.

0:19.4

That's one word, morning take to sign up today. That's one word morning tape.

0:24.8

One stock not rallying today, Nike, just no way to sugarcoat it. Just a mistake where the

0:32.3

turnaround taking longer and anticipated. I became enamored of Elliott Hill and urged us to buy more when we saw Bob Swan

0:41.3

from Intel and we saw of course Tim Cook, happy birthday, 50 years, do a lot of insider buying.

0:49.3

And in my career, that level of insider buying, I'm going to say has never been wrong.

0:54.9

Never.

0:55.7

And right now, it is very wrong.

0:58.6

And I bit the bullet this morning.

1:01.2

I know we're going to change the rating because I don't want people to buy it.

1:04.6

I know that...

1:04.8

To a two.

1:05.6

Yeah.

1:05.9

Fortunately, I think here, if you check the record, I did say don't buy it ahead of the quarter.

1:09.8

But unfortunately,

1:18.1

it was my selection, and I believed in the insiders and believed what I saw, thought that the inventory was going to come down. It's still not down. Thought they would solve the problems

1:22.5

to threat to consumer. Thought they would solve China problem. China's a little bit better. But in

1:26.8

America's shifted, they're not willing to part with anything in terms of converse.

1:33.4

It was a very big call.

...

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