People think that client attraction is an event. In reality, client attraction is an evolutionary process.

So Google actually came out with this study recently, and it's called the 7-114 rule.

A consumer requires seven hours of content consumed from you, 11 different touchpoints, and four different locations.

So you have to put a process in place that strategically

engineers that. And then also not just obsessing over top line revenue, but actually looking

at profit and more specifically cash flow. Because if somebody was to come in and inquire your

business and they want to buy your business, they want to look at current cash flow and they

want to look at future cash flow. So then you want to zoom out and out and be like okay how do I reverse engineer XYZ cash flow people think that

scale means growing bigger and faster scale actually means multiplication replication

now sometimes people may think that looks like 30 40 50 person team well no because

the goal is to have a lean self-led team, not just a big team because a lot

times we'll try to build a big team just based on ego and stuff like that.

Ladies and gentlemen, welcome back to the podcast.

I'm excited for this one because we got somebody that I know you've probably seen him

before either on your favorite podcast or perhaps

you might have seen one of his ads we got the one and only marquelle russell in the building

what's going on fam what's going on bro i'm excited to be here man i'm excited to be here hey listen man

you're somebody that when we think about people who have been crushing it from a client attraction space,

really getting right in front of you, the audience is seeing your face.

They kind of got an idea, but I want the audience right now to get more of idea of who you

were prior to you jumping into business, prior to you being out here on all these different

social media platforms.

...