The Berkshire.

This one was personal and it hurt yesterday when Lexington, Kentucky, pulled the plug on the Berkshire.

That's personal because that's Kristen's hometown.

So we knew when we got Lexington, we were all excited for Kristen and we knew,

hey, this is a natural fit. This is our hometown.

About a year or so later.

No, we started January of 2019.

2019, okay, so we hung on pretty tight.

I don't know that we ever really, truly took off and we don't really talk about our syndication very much with you guys.

It's part of our business, but this one hurts because it's our hometown.

And syndication is complicated.

You know, they put you on in some cases smaller cities and it might not be a good demographic fit or whatever, but we're all they got.

So they put us on in these cities and sometimes it works.

Sometimes the stations know how to execute it really well like our family in Charleston and Fort Wayne.

And we do really well in places like that.

And others, they're not really sure what to do with it.

So I don't even take it personally except this one when it's one of our hometowns that hurts.

Yeah, and it's, it's fine if they didn't like you guys, but they didn't like me.

Maybe they're hatred for all of us.

Okay.

Right outweighed their love for you and that's why we didn't do that.

No, my, their love for me should have saved us, but it didn't.

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