Clean Remedies - Consumers Demand Transparency

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9 • 147 Ratings

🗓️ 20 February 2020

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In part 2 of this feature Meredith Farrow, Founder & CEO of Clean Remedies, continues discussing the inside story of building a brand standing up against Big Pharma with CBD/Hemp products that use USDA CERTIFIED organic ingredients that are free from harmful chemicals.

In Part 2 of this entrepreneur feature, Meredith discusses What is Green Washing, Why consumers are demanding transparency in CBD/Hemp market, Why you need 3rd certification, Why taste is an important selection criterion, Why it was lucky that they waited to start in Ohio, Why CBD helps people who suffer from inflammation, What are topicals, What are the best ways to consume CBD, What does transdermal mean, and much more.

Join us while Ramon Vela interviews Meredith in Part 2 of this episode and listen to him share the inside story of a brand.

For more on Clean Remedies visit: https://cleanremedies.com/

Visit our advertiser: refersion.com/cf
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Visit our Sponsor: https://www.retentionscience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	Well, it's called greenwashing.
0:23.1	When a company says they're organic,
0:25.6	but they're really not organic,
0:27.4	or they're marketing themselves to be organic,
0:30.3	but then when you dig a little bit deeper into their ingredients
0:32.9	and everything about the company, it's not organic.
0:38.3	And so the consumers are demanding more regulations
0:44.3	on how they can differentiate the non-organic from the organic.
0:51.3	And just because someone slaps organic on their label means nothing. I could just
0:55.7	slap organic on my label and I could be not organic at all. It's who is certifying you to be
1:02.5	organic. And you have to have a third party certifying you that yes, you are organic.
1:10.0	This episode is brought to you by the great folks at Refursion. Refersion manages,
1:15.5	tracks, and grows your affiliate marketing program allowing you to stay focused on building
1:20.0	your brand. With Refersion, you can recruit an infinite number of affiliates and influencers
1:25.3	and analyze data to best optimize your marketing strategy.
1:30.0	As an exclusive to my listeners, Refersion will knock off 18% of the cost of your annual
1:36.1	subscription plan. So head to Refursion.com forward slash CF for a 14-day free trial and experience advanced affiliate marketing made
1:47.3	simple. Again, that's refursion.com forward slash CF for a 14 day free trial. How many emails do you
1:58.4	have unread right now? A hundred? A thousand? More?
	...

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