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And now three, two three two one here we go All right. Well, here's the next notable quotable here. Yeah, from Mr. Michael Levine. He said there are several styles of pitching but all have two principles in common. They appeal personally to the individual being contacted even if he or she is a stranger and they rely on

logic to make a case.

So we've talked a little bit about knowing who you're pitching to and what appeals to them.

What's this logic base?

Okay, John Maxwell has a quote in our program observer can add it to the

screens. I know I'm going to paraphrase it and mangle it, but he talks about how people are

led by their heart and their head follows.

So is true with all humans.

I mean, so the reporters.

Oh, a story about example.

There's one reporter I worked with a while back

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