Claudia Sulewski on Her Viral Self-Care Brand Cyklar, Early YouTube Fame & The Secrets of her Summer Skincare Routine

Breaking Beauty Podcast

Dear Media, Jill Dunn and Carlene Higgins

Jilldunn, Arts, Beautyeditors, Style541811, Beautyexpert, Beauty, Carlenehiggins, Fashion, Society & Culture, Magazineeditors, Fashion & Beauty

4.7 • 954 Ratings

🗓️ 13 August 2025

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week on Breaking Beauty Podcast, we’re joined by content creator, actress, and beauty entrepreneur Claudia Sulewski. Claudia got her start on YouTube at just 13 years old under the handle “BeyondBeautyStar,” becoming one of the OG beauty influencers online. Fast-forward to now, she’s grown her community to nearly 6 million followers, starred in indie films, Apple TV+’s Shrinking and launched her own body care brand, CYKLAR.

We’re talking all about Claudia’s beauty journey—from growing up in the Midwest and landing a major hosting gig with Teen Vogue, to navigating content creation in 2025 and launching one of the sexiest self-care brands on the market.

In this episode, we cover:

Claudia Sulewski’s early start as a beauty YouTuber and how her content has evolved from I was blue eye shadow tutorials to home renovating vlogs with her partner (musician Finneas O’Connell) over the years
Her experience working with Teen Vogue and the red carpet celebrity interview she’ll never forget
The full story behind her brand CYKLAR, including a major rebrand after one year in business
Cyklar’s best-selling Sacred Santal Body Wash, her boyfriend’s fave scent in the lineup and what Claudia thinks about Billie Eilish’s latest perfume!
The founder’s personal skincare and summer beauty routine, including her go-to LA beauty experts, treatments, and secrets to her glowing skin

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Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya 

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Transcript

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0:00.0	The following podcast is a Dear Media production.
0:08.1	Welcome to Breaking Beauty, the podcast all about the breakthrough people, products, and moments in beauty.
0:13.8	We're your host, Jill Dunn and Carleen Higgins.
0:24.6	Hey, hey, Podfam, and welcome back to Breaking Beauty Podcast.
0:28.1	I'm Jill Dunn, and I'm here alongside Carleen Higgins.
0:30.5	Hello, Jill, and hello, Podfam.
0:36.2	We are two longtime magazine beauty editors turned beauty podcasters, and we're in your feeds every single Wednesday talking about the
0:38.5	breakthrough people, products, and moments in beauty. And this week, we welcome one of the breakout
0:44.8	beauty content creator entrepreneurs. Claudia Saluski is with us. And Claudia is a content
0:52.5	creator who started making videos on YouTube at 13 years old.
0:57.8	Wow. I feel like this is, you know, a new generation of content creator. Like she's,
1:02.7	she's like a veteran content creator and she's 29. Yeah. You know what I'm saying? Yes,
1:09.1	I do. It's absolutely wild.
1:17.8	She has nearly six million subscribers across her social media channels that's focused on beauty and fashion and lifestyle.
1:23.1	And she has more than 240 million total views on her YouTube channel.
1:24.2	She has a couple of them.
1:29.7	She's also an actress and a director having appeared in a breakout role in the indie film, I Love My Dad, which premiered at the 2022 South by Southwest Film Festival.
1:36.1	And she directed the music video for Phineas' hit single Mona Lisa, Mona Lisa, which by the way, happens to be her longtime boyfriend.
1:46.3	Yes. And in late 2023, Claudia launched her own body care brand called Cyclar.
1:52.4	And today's episode is the perfect time, in my opinion, to talk about this brand because
1:57.1	all of the products have got this really sexy self-care bend to them, kind of perfect for summer when we're showing a little bit more skin from head to toe.
2:06.3	And personally, this brand really surprised me how much I actually liked a lot of the products.
	...

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