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iilluminaughtii

Claire’s: From Piercing Policies to Asbestos Palettes | Corporate Casket

iilluminaughtii

Blair Zoń

Documentary, Education, Business, Society & Culture

4.4961 Ratings

🗓️ 25 March 2023

⏱️ 29 minutes

🧾️ Download transcript

Summary

Go to http://mintmobile.com/casper to get your new wireless plan for just $15 a month, and get the plan shipped to your door for free. Welcome to the Corporate Casket, a weekly series where bad businesses go to die. Claire’s: it used to be the go-to place to get your ears pierced and buy cute accessories for teenagers. In the late 90s and early 2000s, it may have even been one of the most popular stores in your local mall. However, Gen Z hasn’t embraced the famous jewelry shop, and for good reason. Their makeup recalls for asbestos, policies on ear piercings, and junk jewelry is the stuff of the past. Is there a comeback for Claire’s in the future, or are they doomed for good? Connect With Me: https://linktr.ee/iilluminaughtii’ Sources: https://justpaste.it/bx10x Writers/Researchers/Helpers: Ali Z-B This episode was edited and mixed by: G. Thomas Craig Album cover art created by: Betsy Primes Intro Song Credits: Trauma- Will Van De Crommert Outro Song Credits: Electronica Punch- Oleksandr Koltsov Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:29.2

North East Mall presents holiday 95.

0:37.0

Over 1.2 million square feet of pure shopping.

0:41.0

I know I'm about to date myself by saying this but Clares was one of the go-to places in the mall as a teenager. Maybe a preferred Hot Topic or Nubury Comics, but if you want a jewelry that wouldn't cost your entire allowance, phone accessories for your

0:54.4

brand new pink razor, or the latest collection of snap bracelets, then Claire's was the place to be.

1:00.3

I realize that saying all of that out loud has probably made me sound ancient as all hell, but just bear with me on this.

1:06.6

Retail executive Bruce Gaslow, who worked for Claire's for decades, admits that, yeah, it was a place of first for so many kids.

1:13.6

Whether it was a first ear piercing, your first attempt to express yourself with makeup,

1:17.6

or your first time going into a store and absolutely going nuts with no parents involved,

1:22.4

it was a childhood shaping experience.

1:25.0

Or a teenage shaping experience if you liked icing, the slightly grown-up version of Claire's owned by the exact same folks.

1:32.0

Which truthfully, I didn't know that was supposed to be the target demographic.

1:35.2

I thought icing was like supposed to be the fancy clares and that was kind of their whole thing

1:39.0

was like that's where you went if you wanted to like sparkle like hell for homecoming. While you might not see junk jewelry and

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