Welcome to the Good Money Podcast where we help business owners and entrepreneurs like

you build their business and build their wealth.

We know you want to be happier, more successful, and enjoy a life of meaning and significance.

So each week we bring you interviews, stories, inspiration, and access to the best business

minds so you can dominate your market.

I'm your host, Derek Kinney.

Cindy McGovern never thought about her personal brand until one day her college professor

gave her a simple yet shocking piece of advice that she'll never forget.

It was then Cindy realized something big.

You are selling one thing every day as an entrepreneur and guess what?

It's you.

You're not just selling your expertise or skill, you're selling yourself.

And if you're not paying attention to what your personal brand is, you might be highlighting

the wrong thing.

And that could be costing you a lot of time and money.

Today, Cindy reveals why the word sales doesn't have to mean being pushy or manipulative.

She says there's a way to do it that leaves you and your customers feeling seen and respected.

Plus, Cindy shares why saying the phrase, my service or my work will speak for itself

could be costing you lots of customers.

Then she discusses the three steps that you must take to create the personal brand that

positions you as a leader in your field.

You know, creating your personal brand and promoting it is essential to achieving your

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