Todays guest is someone who considers himself a life long student.And in the online environment he quite simply has submerged himself in the world of websites,traffic production, and content creation since an early age.He first learnt to write software when he was just a youthful 14 years old, and started his first company at the age of 20.But these were all stepping stones, or dots as we call them on the show, because no matter how well your site, vision and content look you are dead in the water without visiting traffic.And he first achieved this while he was graduating from the United States Military Academy at West Point.All freshman were allowed to use the computers,and our guest decided to create a site on his love of Hip Hop music, which slowly but steadily became the go to place for lovers of that genre of music.So buoyed by his success and confident in his abilities, and after several false starts in 2011, he founded Nichevertising, an online business that helps business in a similar niches join forces to grow their business,and make their content hopefully go viral.Said in a different way our guest is trying to connect businesses with the same demographics so they can work together to help each others advertising campaigns go viral. Multiple businesses can join a campaign together and help each other gain huge exposure online. A real win-win for all parties, not least our guest.So the key questions are I suppose, how did he come up with this idea?Why did he persist with working online, and developing his entrepreneurial muscles when simply "getting a job" would have been the easier option?And where did he find the courage, support and faith in his abilities to push through the hard times to gain the success he deserves.So let me find out as much as I can whilst I have the chance to talk, and of course join up Dots with the one and only Christopher Mance II