From Hype Beast Radio, I'm Jeff Staples, and this is the business of hype, a show about creative entrepreneurs, brand builders, innovators, and the realities behind the dreams they've built.

There are some business of hype guests who are household names, and we're allowed the opportunity to get an inside look at their process and story.

Some of these are OGs who've put in decades of work and made an impact on this culture.

Others are up-and-comers who have many chapters left to write, and we get to witness their amazing

trajectory. Then there's this week's guest. She's a mixture of everything, and still very much in her

own unique lane. She's a little mysterious, and she's still an up-and-comer, but yet I've traveled

to foreign lands where young women will come up to me and say,

oh my God, you're friends with CP.

She didn't just pop on the scene, nor is she ready to hang it up.

She's big on social media, but with a story that's not well known at all.

She's a photographer at the core, but yet she's exercised her creative muscle in many other art forms.

And so this week, we're not just going to talk about the dope work that she's done and continues

to do. That's never where we stop on the business of hype. We are going to go very, very deep.

So get ready for the one and only Christina Pack and listen up as she breaks down her introduction to photography,

the importance of understanding your mental health, and how social media makes an impact

on all of our lives.

All right.

So I'm going to preface this first by saying, you know, I like having not only veteran

OGs on the Business of Hype Show, but I also love hearing from like younger people and

the generation that's coming up and kind of like what things you're going through, both

success and challenges, because I think a lot of the listeners can can learn from that you know

like right from firsthand reality of what you're going through. So I've always been a fan of your

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