Christian Lodgaard, Flokk Furniture on Sustainable Design

Unlocking Your World of Creativity

Mark Stinson

Arts, Education, Self-improvement, Business, Design, Marketing

5 • 1.3K Ratings

🗓️ 20 December 2023

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode Theme: Exploring Sustainable Design for a Greener World

Guest: Christian Lodgaard, Senior Vice President of Design at Flokk Furniture, Norway

Defining Sustainable Design:

- Lodgaard emphasizes that sustainable design should improve industry sustainability and address environmental footprints.

- Iconic, eternal objects are praised, but longevity alone isn't enough. The focus must include reducing environmental footprints in production.

Circular Design Principles:

- Flokk follows circular design principles: low weight, few components, durable materials, long lifespan, and designed for disassembly.

- Transparent and intuitive architecture is encouraged to celebrate assembly and promote easy repairability.

Brand Building and Transparency:

- Lodgaard discusses the importance of transparent brand communication in addressing sustainability.

- Flokk's name change and brand redesign aimed to embrace human-centeredness and Scandinavian legacy while maintaining a global perspective.

Metrics and Transparency:

- Flokk has been transparent about sustainability, implementing environmental product declarations since 2004.

- The five, three principle focuses on using as little material as possible, choosing low-carbon footprint materials, and designing for disassembly.

Scaling Sustainable Initiatives:

- The challenge lies in scaling sustainable initiatives rather than introducing constant innovation.

- Discipline, patience, stamina, and joy are essential in creating fewer, high-impact products with longer market presence.

Personal Background and Inspiration:

- Lodgaard shares a personal story about his mother's influence on his path towards sustainability and industry.

- Growing up in Norway, surrounded by nature's challenges, influenced a design tradition favoring essential, durable, and functional products.

Future Initiatives and Scaling Challenges:

- The future involves scaling existing technologies and practices rather than constant innovation.

- Lodgaard stresses the need for systematic approaches and joyful initiatives to create sustainable products with a lasting impact.

Closing Thoughts:

- Host Mark Stinson emphasizes the importance of face-to-face interactions for meaningful connections and creative inspiration.

- The podcast continues to explore global creativity, actionable plans, and making positive impacts in sustainability.

Join in for future episodes where global creativity takes center stage.

Transcript

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0:00.0	Have to your most original thinking, organize your ideas and create the opportunities to launch your creative work.
0:14.0	Unlocking your world of creativity,
0:17.0	with best-selling author and brand innovator, Mark Stinson.
0:22.0	Welcome back, friends, to our podcast,
0:25.0	Unlocking your world of creativity.
0:28.0	And today's topic is a world of sustainability
0:31.0	as we try to build a more environmentally friendly and
0:34.4	more sustainable world and we're going to talk about how to do that through design
0:38.3	engineering even brand building and my guest is Kristenguard. He's Senior Vice President of Design at Flock Furniture in Norway.
0:47.0	Christian, welcome to the show. Thank you Mark. Glad to be here.
0:51.0	It was great to meet you during Oslo Innovation Week
0:53.8	and you were a primary speaker on the platform
0:57.9	of this idea of how we apply creativity
1:01.5	to building a more sustainable world.
1:03.4	Maybe you could bring us, first of all, up to date on the definition.
1:08.0	What do we think about when we say sustainable design?
1:12.0	So I suppose we're'd start is by pointing out that to us and should be to most design is means to an end.
1:19.0	We don't just decide for the sake of design. We do it to do things, preferably improve things.
1:24.6	And then sustainable design should of course then do improvements to the sustainability and
1:29.7	industry, of course, strengthen the sustainability of industry.
1:32.8	How can we continue to do so also in future generations?
1:37.8	And then in many categories and certainly in the furniture category,
	...

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