A burrito for a coffee please. You're listening to Motley Full Money. I'm Ricky Mulvey joined today by David Meyer.

David, we got a lot of news to talk about and I appreciate you being here.

Yes, we do and thank you for having me.

All right, so Starbucks has a big swap on its hands.

They want a little bit of that Chipotle Magic.

The coffee giant is replacing its current CEO.

Lachsma Narasimhan with Chipotle CEO Brian Nickel this morning Chipotle is down about 13%.

Starbucks is up more than 20%. There's some negatives and some positives to this but

let's start with the positive with Chipotle.

Brian Nickel has been the CEO there since 2018.

What's he been able to do in the last six years there,

and what's Starbucks hoping that he'll be able to bring over?

So the better question maybe, what's he not been able to do?

Because he's done quite a bit.

So he's been able to raise prices consistently and actually quite significantly,

which, if you think about it it unlocks a lot of Chipotle's brand value.

Pricing power is one of the signs that you have an enduring brand, and he took advantage of that,

and rightly I should add.

And during the COVID era, he really supercharged

Chipotle's digital presence.

So this is not just in terms of taking digital orders, but in addition he really pushed hard for the loyalty program, which was something that the founders didn't, the founders wanted the food to speak on its own it didn't

want to necessarily give you know benefits to customers as a result of eating it

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