4.4 • 2.1K Ratings
🗓️ 20 May 2010
⏱️ 14 minutes
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| 0:00.0 | Thank you for downloading this episode of a history of the world in a hundred objects from BBC Radio 4. This is a week about different kinds of power, |
| 0:18.0 | about how to achieve it and how to keep it. |
| 0:21.0 | Millions of words have been written on the subject of influencing others, |
| 0:25.3 | but 2,000 years ago, which is the period of this week's programs, leaders weren't given many |
| 0:30.4 | handily packaged tips explaining their methods. |
| 0:33.8 | No books at the airport then on how to be a better emperor. |
| 0:38.0 | rulers just had to get on with it. In our less confident times a new ruler could find lots of literature on just this subject |
| 0:51.1 | and one bestseller has become so famous that its title has entered the |
| 0:55.0 | language. How to win friends and influence people has sold over 15 million copies telling |
| 1:01.7 | us all how to do exactly what it says on the cover. |
| 1:05.3 | But strangely, nowhere in that book does it mention one very obvious strategy that the |
| 1:10.8 | power brokers in Imperial China of 2000 years ago knew very well and practiced brilliantly. |
| 1:17.0 | Don't just say encouraging things. |
| 1:20.0 | Give your target a hugely extravagant present. |
| 1:25.0 | Throughout history, as any anthropologist will tell you, |
| 1:28.0 | the simplest way to bind people to you |
| 1:31.0 | has been to give them a special gift, a present that only you can give and only |
| 1:35.9 | they are worthy to receive. A present like the object in this programme. Lack-aware in |
| 1:42.4 | cops such as D's would have been the equivalent of |
| 1:45.0 | silver plates for the Romans or blue and white porcelain in Europe in the 17th and 18th century. |
| 1:51.0 | I mean what you have here is a very high standard both of craftsmanship and of technology. |
| 1:56.8 | Exquosite artisanship, exquisite decoration, very simple lines, very beautiful, combined in this one intriguing object. |
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