China’s Efforts to Poach Top Tech Engineers Have the West on Edge

WSJ Tech News Briefing

The Wall Street Journal

News, Tech News

4.6 • 1.6K Ratings

🗓️ 3 December 2024

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

After years of Western governments making it more difficult for China to access sensitive technologies like semiconductors and artificial intelligence, Chinese companies are now bombarding tech talent with job offers. Can Western governments do anything to restrict recruitment and hold on to trade secrets? WSJ’s China tech reporter and editor Liza Lin explains this new front in the battle for tech supremacy. Plus, Coca-Cola’s latest holiday ads were made by AI. We look at what the move means for the advertising industry. Danny Lewis hosts. Sign up for the WSJ's free Technology newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	OCI is the single platform for your infrastructure, database, application development, and AI needs. Do more and spend less like Uber, 8x, and Databricks Mosaic.
0:11.3	Take a free test drive of OCI at oracle.com slash Wall Street.
0:19.4	Welcome to Tech News Briefing.
0:21.7	It's Tuesday, December 3rd.
0:23.6	I'm Danny Lewis for the Wall Street Journal.
0:26.3	Coca-Cola's latest annual holiday ads are decked with festive Christmas trees and cuddly polar bears.
0:32.4	But the commercials were made with generative artificial intelligence.
0:36.4	Just ahead, we'll hear why Coca-Cola made this bet and how it's affecting the advertising
0:41.0	industry.
0:42.6	And then, Western governments have been making it harder for China to get a hold of sensitive
0:46.9	technologies like AI and advanced semiconductor chips.
0:50.9	And one way that China has responded is by trying to hire top engineers from tech hubs
0:55.8	like Taiwan, parts of Europe, and California's Silicon Valley. Our China tech reporter and editor,
1:02.2	Lisa Lin, joins us to explain this latest front in the battle for tech supremacy.
1:09.8	But first, But first... ...Colras are coming, holidays are coming, holidays are coming, holland
1:16.6	something magic...
1:17.6	Coca-Cola has released its annual holiday ads.
1:22.0	At first glance, they've got all the usual trappings.
1:25.4	Big trucks with the Coke logo on the side, reindeer and polar bears and Christmas trees all lit up, but there's something different about them. They're a little too glossy in some places and smeary in others. And if you look closely, some objects, like the Coca-Cola delivery trucks, are a bit wobbly because the ads were generated by artificial
1:46.1	intelligence. WSJ reporter Katie Dayton covers marketing and the advertising business. Katie,
1:52.6	some marketing professionals and others mock these ads because they appear AI-generated.
1:57.3	What do they look like? The ads, they look a bit like the Coca-Cola holiday ads that we know and love.
	...

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