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New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

I mean, it was amazing how quickly people got it.

I mean, I remember the first international show that I did in Paris for the EU, and I'm standing there when we introduced it.

And I went to the ladies room, and then I'm walking back and literally there's like a wall of people around our booth and in the booth.

I couldn't even get in.

And they're all staring at the placements, and it was like everyone's talking about it.

It was like instant.

From NPR, it's how I built this.

The show about innovators, entrepreneurs, and idealists, and the stories behind the movements they built.

I'm Guy Ross and on today's show, how a simple splash of color accidentally launched Sandy Chilowitch into a 40-year career as a designer, entrepreneur, and creator of the now famous Chilowitch placemat.

Some of the most successful brands we've had on the show were incredibly simple ideas that didn't require much startup capital at all.

Stacey Madison had a sandwich cart in downtown Boston.

At the end of the day, she'd cut up leftover PETA, toast it in the oven, and sell the chips in baggies for a dollar.

Eventually, that became Stacey's PETA chips. Lisa Price wanted better skin cream, so she mixed she butter and essential oils in her kitchen and packed them into baby food jars to sell at flea markets.

Eventually, that became Carol's daughter, a line of personal care products.

Kathleen King baked chocolate chip cookies and turned those into Tate's Bake Shop.

All three of these entrepreneurs used their most valuable asset, their own creativity.

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