Chief Future Officer, S3 EP5: Martin Hoffmann, On
Bloomberg Surveillance
Bloomberg
3.8 • 1.2K Ratings
🗓️ 12 October 2023
⏱️ 23 minutes
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Summary
Chief Financial Officers now play a critical role in shaping corporate strategy and positioning organizations to meet future challenges. Bloomberg's monthly program, Chief Future Officer, profiles these leaders and explores the impact they're making on their companies and industries. This episode profiles Martin Hoffmann, who holds two leadership positions at the Swiss athletic footwear and apparel company On -- serving as both CFO and Co-CEO. He tells Anna Edwards how On is poised to continue its growth with an increased focus on apparel, raising its profile in tennis, and expanding its portfolio of flagship stores.
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Transcript
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| 0:00.0 | The shape of the on-athletic shoe is unique. |
| 0:05.0 | It can't be mistaken for any other brand. |
| 0:08.0 | This is a cloud. |
| 0:10.0 | It's the key to unlocking your running potential. |
| 0:13.0 | And if you look at it, it truly stands out. |
| 0:17.0 | The structure of on-c-suite is just as distinctive, |
| 0:20.0 | starting at the top with a pair of CEOs. |
| 0:23.0 | What we realised very early on is if you're adding different capabilities |
| 0:28.0 | to each other and you do that as equals, |
| 0:32.0 | then this leads to better outcomes. |
| 0:35.0 | Mark Moura joined on as Chief Operating Officer in March 2013. |
| 0:40.0 | Martin Hoffman arrived as CFO that July. |
| 0:43.0 | In 2021, they jointly assumed the CEO role. |
| 0:47.0 | We are a brand that needs to be excellent in designing product, |
| 0:52.0 | in innovating product, but also in shipping millions of parcels |
| 0:56.0 | from A to B in the most efficient way. |
| 0:59.0 | So we need to have very different mindsets and diverse people. |
| 1:03.0 | Mark has different strengths. |
| 1:05.0 | I have different strengths. |
| 1:07.0 | And if you take us together, you just get more. |
| 1:10.0 | Have you had the bean areas of the business where you've had disagreements? |
| 1:14.0 | As co CEOs, have you always been of one mind? |
... |
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