Hi, I'm Ali Jackson Jolly. I'm here with Lauren Kartinas, who is the chief client officer for chemistry

cultura, where she works with major brands and partners including the

NFL working to create more of a voice and space for communities of color and specifically the Latino

Latino community.

Lauren, welcome and thanks for being here with us.

Good morning, thanks so much for having me, Ali.

So first I'm going to ask you just to sort of describe, you're the chief client officer,

but what does that mean and what is your what you do in your role?

Sure great question. It's actually a brand new role with our agency which I'm very excited to take on and honored to be given the opportunity

to just continue doing the great work that we do at chemistry could do.

I've been working in this agency capacity for the last 13 years, always very hyper-focused

on helping brands engage best with the U.S. Latino demographic.

So it's obviously a very deep passion of mine.

And you know, starting with the agency years ago as an

account manager rising through the ranks to group director and then account

supervisor SVP and now chief client officer just really speaks to the growth model that our

agency boasts and the different mobility paths that we like to offer our teammates

over the courses of their careers.

So this particular role really blends the strategic marketing and com's experience that I have,

so I continue to work day to day with the various client portfolio that the team manages, but also

dabbling a bit in how to mentor the team more, provide professional development opportunities

for them, as well as just being a great ambassador for the work that we do with just new folks that want to work with us or speaking with folks like you and Forbes just trying to up the ante on the awareness piece of the work and why this demographic is so very important.

...