J decides to depart from his usual protocol and takes a moment to talk about the economics of opening a yoga center in 2023. He lays out the evolution of common models used for operating yoga centers from 2007 until 2019, pay scales and competing incentives, the pivotal shift that destroyed sustainability, moving from spaces to audiences, downsides of creating online platforms and reach, real estate markets and signing leases, cooperatives, and reasons why it might be worth it to open something despite all the obstacles.

 

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Check out J's other podcast… J. BROWN YOGA THOUGHTS.