4.7 • 1K Ratings
🗓️ 1 December 2022
⏱️ 58 minutes
🧾️ Download transcript
Brian Smith started the global footwear brand UGG with just $500.
At the age of 29, Brian quit his profession in accounting, and went to California to surf and start his entrepreneurial journey.
He noticed that there was no sheepskin footwear in California, but every Australian he knew owned a pair of sheepskin footwear. So he brought six pairs of sheepskin boots from Australia to test the market and UGG was born!
In this episode, Brian shares how to build a meaningful fashion brand and marketing lessons.
Full show notes: https://okdork.com/podcast/276
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0:00.0 | If you stick around long enough time has a funny way of making you know it can be really hard hard hard but something will just had drop you know and it's like oh my god there's there's another avenue to and you spurt through it know, and that's how the growth happens. |
0:14.8 | You don't start here and go straight to there. |
0:17.6 | Hit a wall. |
0:18.6 | Oh shit, give up or overcome it. |
0:21.3 | You know, er,, and that's one, next problem. |
0:24.0 | Oh shit, I got another choice, you know, give up or work around it. |
0:28.0 | And so the more times you work around it, |
0:31.0 | the more market share you get and the more distance you put between you |
0:35.6 | and the competitors and time is the only thing that can do that. |
0:42.0 | What is up you sexy bastards it's your boy calibrito aka |
0:45.2 | rob i can lose aka me no okay in today's episode I talked to brian |
0:49.6 | smith the founder of ug boots yes the well-known boots you've probably heard of or own. |
0:54.0 | Now at age 29 Brian Smith came to America to find the next big thing in America |
0:57.5 | and bring it back to Australia. |
0:58.7 | He realized quickly though he should bring these Ugg boots that are popular in Australia |
1:01.8 | to America and he became a |
1:03.3 | millionaire 17 easy years later they were not easy and it's a crazy story he has a |
1:07.6 | book called the birth of a brand which you can check out on Amazon if you want to learn |
1:10.9 | more about it what was amazing about Brian is he sold this very successful known company |
1:14.8 | and when we actually went to meet him in person, |
1:17.0 | he lives a very humble, modest life |
1:19.3 | and very quiet and peaceful. |
... |
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