Chasing Potential With James 'Iron Cowboy' Lawrence

The CLS Experience with Craig Siegel

Craig Siegel

Health & Fitness, Spirituality, Religion & Spirituality, Improvement, Mindset, Coach, Inspiration, Motivation, Self-improvement, Personal Development, Education, Self Help, Entrepreneurship, Transformation, Business

5 • 732 Ratings

🗓️ 21 July 2025

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of The CLS Experience - get ready for an exhilarating conversation with endurance legend James "The Iron Cowboy" Lawrence, who has redefined the boundaries of human potential with his staggering achievements like the 50-50-50 triathlon and the Conquer 100. He is, the “toughest man on the planet” and he’s a multiple Guinness World Record holder, an unstoppable endurance athlete, and one of the top 50 fittest freaks according to Sports Illustrated, BIG facts. With two Guinness W...

Transcript

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0:00.0	Welcome to the CLS experience. I'm your host, Craig Siegel. I'm a born and raised New Yorker
0:11.8	who achieved success with multiple businesses, but I crave something deeper. So I dedicated
0:16.8	myself to personal growth and transformation by revamping my mindset.
0:22.3	I went from being unable to run a mile to conquering four marathons the following year.
0:27.2	Now, I want to help others manufacture big breakthroughs of their own.
0:31.8	I'm actually not running from anything. I'm chasing potential.
0:35.5	And I started with that formal fun run that led to sprint triathlon, which led to my first
0:40.9	Ironman.
0:41.7	And then you do one and you have that feeling as you cross the finish line and you make, man,
0:45.7	I want to do one more.
0:46.5	You've experienced this with marathons.
0:48.3	You're like, ooh, that was incredible.
0:49.8	How can I do it better?
0:51.3	Right.
0:51.8	As humans, we should be driving and striving for excellence in all categories in our lives
0:57.3	and learning from our mistakes and wanting to improve.
1:00.7	And that was the case with us.
1:02.0	Like I crossed that first finish line and I was like, I can do that better.
1:05.1	I want to challenge myself personally.
1:07.7	And then it just led to the most half-iron man world record, the most full Iron Man world record, the most full Iron Man
1:11.3	world record, which then led to the personal challenge of what's the mind, body, and spirit
1:16.5	capable of, can we do 50 Iron Man's in 50 days? On today's episode of the CELAS experience,
	...

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