Charlie Gilkey: On Service, Hard Work and Freedom

Good Life Project

Jonathan Fields / Acast

Education, How To, Self-improvement, Business, Health & Fitness

4.6 • 3.2K Ratings

🗓️ 1 April 2016

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

Spend 3 ½ days with us at the end of August at our "summer camp for grown-ups." Drop the facade, revel in new friendships, play, create, move, relax and learn powerful strategies for work and life. Learn more now!

+This week's GLP Guest Riff comes from Productive Flourishing founder and process/growth maven, Charlie Gilkey.

Charlie read Jonathan's original essay, The Content Delusion, which we aired as last week's GLP Riff, and felt the need to respond. He wanted to go deeper and explore what he calls the Sustainability Thesis, while also debunking two huge myths about building a business or a career.

In this provocative, philosophical and actionable riff, he dives into the idea of "scaling" your business and why, for some, that is a fantastic idea, while for others, it is a terrible one. He also explores the "dollars for hours" myth for service professionals and offers a potential defense of it as a way to build a business that is so often maligned not only in the online space, but in the community of "legitimate business" in general.

It is a great compliment to last week's Content Delusion Riff and also a bit of a reset and a permission slip to elevate service over freedom.

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Transcript

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0:00.0	Today's short and sweet good life project Riff is a guest riff from my dear friend and
0:08.6	colleague Charlie Gilkey of Productive Flourishing and it's not a rebuttal but a bit of a response
0:15.3	and a tweaking and addition to the last riff about the content delusion and the idea of scaling
0:23.2	and I think you're going to find his contribution to this conversation really valuable and
0:28.9	illuminating so with that turning it over to my buddy Charlie Gilkey.
0:35.2	Before I begin I would just wanted to say thanks to Jonathan for allowing me to be on the good
0:40.2	life project podcast and sharing this reaction to his post it's a great podcast and really really
0:45.9	honored to be here. So Jonathan's recently published the content delusion or why you still need
0:51.8	to hustle a post that every entrepreneur should read. Seriously if you haven't read it
0:57.5	pause this podcast get to the nearest connected device and read it it's just fantastic.
1:04.2	The content delusion he's referring to is the idea that content is the end all be all and content
1:10.4	done well is all you need to do. He rightly points out that content is one piece of the puzzle
1:16.8	with hustle being the other piece. What I'd like to add a bit more to this conversation is the
1:23.1	other fear that the content delusion plays on. Aside from the fear of getting out there in the
1:28.2	flesh and bumping into people and sharing your ideas which Jonathan mentions the other side of
1:34.7	the content delusion is that content well done is the only path to scalability without content
1:42.0	you're going to end up in that less than space of trading time for dollars that no entrepreneur
1:47.5	wants to be in because real businesses are ones that can and should scale and that's a given right?
1:55.5	The content delusion then also rides on the scalability thesis which can joins two premises.
2:03.0	One scalable businesses are better than non scalable businesses.
2:08.0	Two trading time for dollars isn't scalable. Therefore three trading time for dollars isn't a good
2:17.9	business model. The thing about the first two premises is that they are both false which makes
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