So I think you know, understanding everybody,

not only a holistic level of your culture

and how you're trying to identify your company,

but also on a micro level of actually getting

to know your team and your people on a one-on-one basis

and understand what makes them go.

This is the flavor.

We have a consonant entrepreneur.

This guy has gone from nothing like me

to eight figures in income.

He gets it in the space that we need to get.

When I say that, I mean, he's a master

of digital marketing and entrepreneurship.

Chance Weber in the house, CEO and founder

of Adj Allen Company, formerly known as Leap,

clicks itself.

Welcome to the playbook, Chance.

Thank you for having me, my man.

It's an honor to be here.

It's an honor to have you.

And you know, I love the fact that, you know,

you came from nothing, right?

...