Hi, I'm Stephen. Hi, I'm Philippa. And this special series of the New States and

podcast, we're looking at the politics of climate change and in the round up to COP26

ask whether or not is being done to make a difference.

So what are we talking about today?

Today, Stephen, we're going to be looking at behavioral change, how important is this

in getting to grips with a climate crisis and where should the responsibility sit for making

the changes needed to cut emissions? How do we persuade millions of people to accept changes

for the benefit of everyone? Today's episode is in partnership with Smart Energy GB,

the GB campaign to help everyone understand the benefits of smart meters.

We have two special guests today. Ruth Morrieg is the founder of Juneworks, which is a

private research organisation is looking to how we can make the transition into a more sustainable

world. And Rob Chieser is from Smart Energy GB, who have been researching what needs to be done

to help people play their part in tackling the climate crisis. Welcome both of you and thanks for

joining us. Thank you for inviting us. Yeah, hello. Thank you. Ruth, I wanted to come to you first,

and if you could perhaps explain a little bit about behavioral change, what are we actually talking

about here? That's a good question, Philippa, because when we talk about behavioral change,

it sounds like it's an individual activity that people can choose to either do or not do.

However, when you take a look at what we found in a lot of research and projects out there,

is that it's not an individual thing, it's a social thing and it's a material thing, which implies

that you can't simply ask or persuade people to change their behavior. The technologies and

instruments, appliances, etc, around them need to change as well, and the people around them need to

change as well. So it's quite complex. Rob, the UK in terms of behavioral change and perhaps

...