This isn't your average business podcast and he's not your average host.

This is the James Altiger show.

Seth, you've been on my podcast a couple times as the first time in person.

Thanks for coming into the city to do this.

I appreciate it.

So much to talk about.

I've been reading you since 2003, since the Purple Cow blew me away.

It's still one of the best business books I recommend.

But I really feel that over the past 15, 16 years or whatever I can't do math anymore,

you've kind of moved from being such a great thinker about marketing to really seeing how

it's not just about marketing, it's about art, it's about personal development, it's

about where we're heading as a society.

Have you seen this transformation in your writing and in yourself?

Here's what happened.

In 1960, TV ads were an insane bargain and you didn't have to be good or smart.

You just had to buy a lot of them.

From 1960 to 1990, marketing, you didn't buy a lot of them to achieve public notice of

your brand to sell sales.

The more you bought, the better you did.

The secret of madmen was not that they were good at advertising, just they did a lot of

it.

All the brands that defined our culture from 1960 to 1990 were built on advertising, every

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