The episode you're about to listen to was released back when the mere Christians podcast was called the call to mastery

Now if you love mere Christians, you're still going to love these older episodes because the majority of each

conversation focuses on how the gospel influences the work of our guests. With that disclaimer out of the way, please enjoy the episode.

Hey there, welcome to the call to mastery. I'm Jordan Rayner. This is a

podcast for Christians who want to do their most exceptional work, not primarily for

their own fame and fortune, but for the glory of God and for the good of others.

Each and every week I'm hosting a conversation with a Christ follower who is pursuing

mastery, world-class mastery of their vocation.

We talk about each guest's path to mastery, their daily habits, and how their faith influences

their work.

Today I'm sharing a conversation I recently had with somebody I've respected from a far for a very, very long time.

His name is Chad Cannon, and you might not know that name, but you probably know the name of the guy he works for Michael Hyatt so

Chad is the chief sales officer and the former chief marketing officer for Michael

Hyatt and company I know a lot of you are fans of Michael Hyatt, this leadership expert author, former CEO of Thomas

Nelson, one of the world's largest publishers, and certainly one of the largest Christian publishers.

Michael's got a serious team around him.

They're up to about 40 full-time people.

And while Michael was running Thomas Nelson,

Chad was actually his VP of marketing, where Chad led marketing on more than 200

books. I think Chad's one of the smartest people when it comes to marketing

period but especially book marketing. So Chad and I recently sat down and we talked about

what the most successful content marketers are doing today and what they're doing

...