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Welcome to Industry Focus, the podcast it dives into a different sector of the stock market every day. I'm your host Fitz and Shen and joining me today via Skype is Senior Motley Fool Contributor,

Aseharma, hey I A I said, thanks for being here man.

Hey Vince, thanks a lot for having me on.

So do you know why today is special?

Let me let me guess because

you

are going to give me a Yeti product maybe?

Um, no. Not quite, but you did hint at the reason why involves three letters,

IPO, because today we have a new story and stock to introduce the listeners.

This brand YETI might mean a lot to some of you.

If you've heard of it, encountered it in your leisure time, maybe at the beach

or camping out in the will of itness. But Yettie Holdings makes coolers, drinkware, and other accessories

for the outdoor enthusiasts and also a bunch of college kids too.

But I said I'm curious have you had you heard of Yedi before you started researching the company for this show?

I had Vince so I am in the South, as are you, which is the major market for this company.

And I have an ace hardware, very close to where I live live often popping in there for different things and

Yeti has a very beautiful display in my local Ace Hardware and many times I have

Stopped at that display and gazed upon these extremely nice coolers and

...