CG: How Direct to Consumer Brands Are Reshaping Retail

Industry Focus

The Motley Fool

Interview, Money, Consumergoods, Business, Businessnews, Ceo, Technology, Investing, Stocks, Energy, Fool, Financial, Economy, Healthcare, News, Banking, Motley, Tech, Business News, Investments

4.6 • 854 Ratings

🗓️ 17 December 2019

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

With the advent of social media marketing and e-commerce, it’s easier than ever for new brands to emerge. As a result, the last decade has seen incredible growth in direct to consumer (DTC) sales. Foolish Analyst Abi Malin joins the show to break down the DTC trend, what’s driving it, and ways investors can profit from it.

Check out more of our content here:

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Industry Focus, the podcast that dives into a different sector of the stock market every day.
0:06.5	Today is Tuesday, December 17th, and we're discussing direct consumer sales.
0:10.7	I'm your host, Nick Saipoll.
0:11.8	Today I'm joined by Motley full analyst
0:13.2	Abby Malon. Abby what's up? Not much how are you? I'm doing great. I think you've
0:18.5	said this is your first time and back on industry focus. You know I guess since
0:22.1	maybe you're an intern how does it feel to be back?
0:24.0	It feels great. It feels very natural. Yeah. Very stoked to be in it. Well that's awesome. We're going to talk about
0:30.1	direct to consumer sales today. I think with this being, this will be our last
0:34.8	C.G show of 2019, last show of the decade.
0:38.3	I think this is an interesting trend to look at.
0:41.1	I think we started out earlier in the 2010s you think about Dollar Shave Club, Warby Parker, these companies that really emerged.
0:47.5	But the story that really got me interested in talking about this today was at last month beginning of November we saw Shane
0:53.7	Dawson and Jeffrey Starr two major YouTube stars launch their conspiracy
0:58.4	makeup palette and they literally broke the internet when it launched Abbey. Are you familiar with these two
1:04.0	influencers in their products? Yeah I mean I follow the story a little bit I think it's
1:09.0	sort of interesting to show really the power of social media and the power of followers, the power of
1:14.7	marketing, and really just the evolution of sort of brand development these days.
1:20.0	Yeah, just so how easy it is to connect with your consumer, Kylie Jenner, we heard
1:24.6	about that earlier this year. It's just so easy to market when you have this YouTube channel
1:29.0	and these people that just love you and you know you can create this
1:32.6	sponsored content almost for yourself to create this brand.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Motley Fool, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Motley Fool and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.