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Industry Focus

CG: A Deep Dive Into the 2020 Super Bowl Ads

Industry Focus

The Motley Fool

Interview, Money, Consumergoods, Business, Businessnews, Ceo, Technology, Investing, Stocks, Energy, Fool, Financial, Economy, Healthcare, News, Banking, Motley, Tech, Business News, Investments

4.6854 Ratings

🗓️ 4 February 2020

⏱️ 30 minutes

🧾️ Download transcript

Summary

Super Bowl commercials cost $5.6 million for 30 seconds. That’s a lot of money, but the game brings around 120 million viewers and a level of attention for the ads that’s unlike any other marketing opportunity. On this episode of Industry Focus: Consumer Goods Emily Flippen is joined by Motley Fool contributor Dan Kline to break down which ads worked, which didn’t, and the one that really bothered them.

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Transcript

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0:00.0

Welcome to Industry Focus. The podcast that dives into a different sector of the stock market each day.

0:11.0

I'm your host Emily Flippin. I'm Jason Moser. I'm Nick Seyphill. I'm Dylan Lewis. And today

0:16.0

we're talking financials. Today we're talking consumer goods.

0:19.0

Wild-C-C-C-Gold's. Wednesday. And we're talking energy. And today we're talking tech. Let's dive in.

0:27.3

It's Tuesday February 4th and I'm your host Emily Flippin. If you're like most Americans, there's a really good chance that you sat down this

0:35.1

past weekend. And if you're like me, packed on a few pounds of wings while also yelling at the TV.

0:41.2

But if you're maybe a more active investor, maybe you spend a little less time watching the game and

0:46.1

more time watching for the companies that were advertising in between the plays.

0:51.6

Joining me today to break down the business of Super Bowl commercials

0:55.1

is Motleyful Contributor Dan Klein. Hey Dan. Sorry.

1:00.3

How are you? Good I know that you you watch the Super Bowl this past weekend, but maybe from an unconventional location?

1:08.0

Yeah, I saw a very different experience.

1:10.0

I went on a little weekend cruise.

1:12.0

A friend of mine, a woman named Amber Cole plays piano for Royal Caribbean and it was her last trip.

1:17.0

So I had the very strange experience of watching the Super Bowl. I'm pretty sure not the American Feed. I have since watched the American

1:25.4

feed of the game, but I was on a pull deck for much of the game with five, six hundred other

1:32.1

people, some of whom were crazy die-hard fans most of whom didn't care at all and we're just sort of you know communally watching and then I watched the fourth quarter from a piano bar. So it was definitely not your typical experience,

1:44.8

but of course I sat down yesterday

1:46.7

and while I didn't watch the game part of it,

1:48.6

I watched the commercials part of it

1:50.0

so we could do this show.

1:51.2

Yeah, I've never watched the Super Bowl

...

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