CES Week Ep. 2 | Panasonic's focus on the driver experience

Shift: A podcast about mobility

Automotive News

Business

4.6 • 37 Ratings

🗓️ 13 January 2021

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Scott Kirchner, president of Panasonic Automotive Systems, discusses the supplier’s CES innovations, such as a new head-up display, as well as the role that AI and augmented reality play in the company’s automotive strategy.

Transcript

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0:00.0	Shift is brought to you by American axle and manufacturing.
0:04.0	Our Advanced Electric Drive Technology portfolio proves that no one is more ready to bring the future
0:08.4	faster than we are.
0:10.0	To learn more about our market-ready scalable driveline technologies,
0:13.2	visit AAM.com.
0:15.0	future. Hi everybody. Welcome to Shift, a podcast about mobility. I'm Pete Bigelow,
0:30.0	your host and reporter at the Automotive News.
0:32.3	Hi, it's Leslie Allen, editor of Shift magazine.
0:35.4	And it's Alexa St. John, covering Tech and suppliers.
0:38.4	Today we are bringing you our second consecutive or second daily podcast from the 2021 CES.
0:46.8	Our guest on the podcast today is Scott Kircher, president of Panasonic Automotive.
0:52.2	The company is one of the headliners at CES this week,
0:55.8	showcasing its new augmented heads up display.
0:59.9	It's got a lot of developments on the electrification front.
1:03.4	Alexa, what can you tell us about what
1:05.6	Panasonic is showcasing this week?
1:08.2	Yeah, Pete, we heard from Scott Kircher
1:10.3	about all of Panasonic's automotive news this week at CES.
1:15.0	As you mentioned, they are showing a new augmented reality
1:18.2	head-up display, which Panasonic says covers more of the road.
1:23.0	So of course, traditional readings like your vehicle
1:26.0	speed and fuel level are displayed in the near field
	...

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