Certified B

Sustainable Minimalists

Bleav + Stephanie Seferian

Kids & Family, Leisure, Parenting, Home & Garden

4.8 • 1.1K Ratings

🗓️ 1 August 2023

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Brands are continuously making environmental and socially conscious claims. And while many consumers want to purchase from ethical brands, it's hard to know which brands are legit (versus which ones are faking). Enter the B Corp certification, which is the only 3rd-party logo that certifies a company's social and environmental ethics. Yes, the logo is certainly helpful for those of us who buy stuff, but it's bigger than that. Indeed, the B Corp's mere existence forces capitalism to shift toward sustainability. On today's show CEO Mike Brown breaks down everything we savvy consumers need to know about that B-in-a-circle logo. Here's a preview: [3:00] A vision centered around social impact? What does that mean? [12:00] The Nespresso controversy [19:00] Becoming a triple bottom line company has its advantages; plus: how we consumers can push business toward sustainability [25:00] Practical action steps for conscious consumers who want to shop with greater intention Resources mentioned: Episode #388: The 30-Day Mess-Stress Fix (Join us!) Find a B Corp at bcorporation.net Mike on LinkedIn -- Join our (free!) community here. Find your tribe. Sustainable Minimalists are on Facebook, Instagram + Youtube. Email me and say hello! MamaMinimalistBoston@gmail.com. Our Sponsors:* Thank you to LifeStraw! https://lifestraw.com/Support this podcast at — https://redcircle.com/sustainable-minimalists/exclusive-content

Transcript

Click on a timestamp to play from that location

0:00.0	It has been a summer of self-care over here. I'm talking lots of hikes, lots of beach trips with the
0:06.4	sunscreen of course, you name it, I'm fitting it in before Labor Day. Wherever you're off to this summer, know that you're taking your microbiome with you. And seeds
0:17.3	D.S. 1 daily symbiotic benefits your gut, your skin, your heart in just two capsules a day. Now if you've been around here for a while you
0:27.0	know that I pay close attention to what I put in my body I do my d darndest, to avoid synthetic ingredients, and that's why I trust seed.
0:37.0	Support your gut this summer with seeds, DS01, daily symbiotic.
0:41.8	Go to seed.com
0:43.0	sustainable and use code 25 sustainable to get 25%
0:48.0	off your first month.
0:49.0	That's 25% off your first month of seeds, DS01, daily symbiotic at seed.com slash sustainable,
0:58.3	code 25 sustainable.
1:00.7	Well, hello there, listeners, and welcome back.
1:06.8	My name is Stephanie Safarian, and you're listening to episode 389 of sustainable
1:12.1	minimalist,
1:12.8	a show about intentional,
1:14.2	and eco-friendly minimalist living.
1:18.0	On today's show, we're discussing
1:19.7	the shift that is underway
1:22.2	as we speak in the business sector.
1:25.4	The shift is moving from profit over all else
1:30.0	to people, planet, and yes, profit, all in equal measures.
1:36.7	Now the old way of doing business
1:39.2	had everything to do with the pursuit of the bottom line, the pursuit of profit, over everything else, over fair wages
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Bleav + Stephanie Seferian, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Bleav + Stephanie Seferian and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.