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HBR IdeaCast

CEO Series: Ursula Burns on Leading with Authenticity at Xerox

HBR IdeaCast

Harvard Business Review

Teams, Business/management, Marketing, Strategy, Management, Innovation, Finance, Entrepreneurship, Economics, Hbr, Business/entrepreneurship, Harvard, Business, Leadership, Business/marketing, Communication

4.31.9K Ratings

🗓️ 27 May 2021

⏱️ 30 minutes

🧾️ Download transcript

Summary

Ursula Burns, CEO of Xerox from 2009 to 2016, rose from humble beginnings to become the first Black woman to lead a Fortune 500 company. In this interview with HBR editor-in-chief Adi Ignatius, she talks candidly about the frequent challenges and occasional advantages of being "the only" and explains why organizations needs to do a better job of promoting both economic and racial equality -- themes that also animate her new memoir, "Where You Are is Not Who You Are".

Transcript

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0:00.0

So you got the job. Now what? Join me, Eleni Mata, on HBR's new original podcast, New

0:08.1

Here, the Young Professionals Guide to Work, and how to make it work for you. Listen for

0:13.9

free wherever you get your podcasts. Just search New Here. See you there!

0:30.0

Welcome to the HBR idea cast from Harvard Business Review. I'm Alison Beard.

0:43.2

Throughout this month, we've been sharing conversations with current and former CEOs about the

0:54.1

business world's most pressing challenges. Today, we wrap up the series with some remarkably

0:59.1

candid reflections from Ursula Burns, who served as CEO of Xerox from 2009 to 2016. In

1:06.4

that role, she was the first black female executive to lead a Fortune 500 company. It was

1:11.6

the culmination of an amazing life journey from a Manhattan tenement to the C-suite. She

1:17.2

stepped down in 2016 after a battle with activist investor Carl Icon, which led to the

1:22.3

company's breakup. Today, she lives in London, sits on several corporate boards, and serves

1:28.0

as an advocate for inclusive capitalism and racial equity. She also has a new memoir,

1:33.7

where you are is not who you are. Here's Ursula Burns in conversation with HBR editor-in-chief

1:40.1

Adi Ignatius.

1:44.1

So let's get right into it. What I like about your book is that it's straightforward.

1:57.8

I don't know you, but I suspect it captures the real you. What was your goal in writing this book?

2:03.6

It was to present Ursula Burns and the world that I lived in in ordinary human terms.

2:13.6

I am often described and the world that I grew up in and currently living, it's described in a

2:20.9

either overly harsh or overly idealized way. And one of the goals that I had was to present

2:30.3

just a life, my life. And my life, while when you review it backwards, looks spectacular and

2:38.8

well planned and well formed and highly insightful. It was just every day going to the next day,

2:46.9

to the next day, to the next day, and keeping some really basic beliefs and ideals in mind.

...

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