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HBR IdeaCast

CEO Series: Mary Barra of General Motors on Committing to an Eco-Friendly Future

HBR IdeaCast

Harvard Business Review

Teams, Business/management, Marketing, Strategy, Management, Innovation, Finance, Entrepreneurship, Economics, Hbr, Business/entrepreneurship, Harvard, Business, Leadership, Business/marketing, Communication

4.31.9K Ratings

🗓️ 6 May 2021

⏱️ 24 minutes

🧾️ Download transcript

Summary

Mary Barra, chair and CEO of General Motors, says that electric vehicles are the future for the company and the automobile industry. GM has said it will phase out vehicles using internal combustion engines by 2035 and go carbon neutral at all of its facilities. Barra describes how she's executing on that plan as well as offering broader leadership lessons in an interview with HBR editor Amy Bernstein.

Transcript

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0:00.0

So you got the job. Now what? Join me, Eleni Mata, on HBR's new original podcast, New

0:08.1

Here, the Young Professionals Guide to Work, and how to make it work for you. Listen for

0:13.8

free wherever you get your podcasts. Just search New Here. See you there!

0:30.0

Welcome to the HBR idea cast from Harvard Business Review. I'm Allison Beard.

0:43.2

On this show for nearly 800 episodes now, we've aimed to bring you the most cutting-edge ideas

0:54.4

in business, management, and leadership in ways you can understand them. And while we

0:58.7

gained so much insight from researchers and academics, those who study business, we also

1:03.6

learn a whole lot from practitioners, the people in the trenches building and running companies.

1:09.8

This month, we wanted to bring you a series of interviews with some of the world's leading

1:13.0

current and former CEOs to hear their perspectives on their most important challenges and aspirations.

1:20.0

Look for a new special episode of this idea cast CEO series dropping in your feed each

1:24.3

Thursday in May. To start, we'll hear from Mary Barra, the CEO of Automaker General

1:29.8

Motors. We invited her to our recent virtual conference, HBR Live, leaders who make a difference,

1:35.8

to talk about her commitment to a future full of electric vehicles. She was interviewed

1:40.5

by Amy Bernstein, the editor of our magazine. We hope you enjoy the conversation.

1:58.7

Hello, I'm Amy Bernstein, and I'm the editor of Harvard Business Review. I'm thrilled

2:04.4

to be here today with Mary Barra, the CEO of General Motors. Mary rose through the ranks

2:11.2

of GM to become its CEO in 2014 and its chairman in 2016. The first female CEO of a major

2:19.8

automaker, she previously served as the Executive Vice President of Global Product Development

2:26.6

Purchasing and Supply Chain at General Motors. Mary has long spoken of an all-electric future

2:34.7

for GM. In January, she made the startling announcement that GM would completely phase

2:42.3

out vehicles using internal combustion engines by 2035 and will also go completely carbon

...

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