Celsius CEO Explains How They Win in Energy Drinks
Odd Lots
Bloomberg
4.5 • 2K Ratings
🗓️ 7 March 2024
⏱️ 53 minutes
🧾️ Download transcript
Summary
Go to any deli or 7-Eleven these days and you're sure to see a gigantic, technicolor wall of beverages. There are juices and sodas and CBD-infused beverages and caffeinated energy drinks as far as the eye can see. The wall just keeps getting larger. And whereas in the past you might just see Red Bull and Monster in the energy drink space, now there are numerous competitors, with a wide range of flavors and branding. So what does it take to stand out in this booming market? And how do you get your beverage on that gigantic wall? On this episode, we speak with John Fieldly, the CEO and president of Celsius Holdings, about how his company became the third largest energy drink company in the US. We discuss what it takes to succeed in terms of branding, packaging, distribution and shelf-space.
See omnystudio.com/listener for privacy information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Financial Services firms are choosing between build and buy for Gen AI in the tax function. |
| 0:05.8 | Here are some thoughts from EY and real-time insights. |
| 0:09.2 | I think the biggest question for our clients is a build versus by conversation is as we talked about |
| 0:13.4 | there's going to be a need to up scale that cost money there's a need for tax |
| 0:15.9 | talent that's hard to find in the marketplace and technology budgets restrained |
| 0:19.0 | everywhere and so our clients have to decide are they going to go it alone to build |
| 0:21.9 | tax models or they're going to go it alone to build tax models or |
| 0:22.8 | they're going to leave it on a third-party provider that has scale and |
| 0:24.9 | investment to leverage that investment going forward. Learn more at UI.com. |
| 0:28.8 | Hey there it's Tracy Allaway and Jill Wies and Jill We're the co-host of the Odd Thoughts |
| 0:36.0 | podcast and we want to tell you about a new podcast and video series you are not |
| 0:40.8 | going to want to miss the deal co-hosted by Yankees legend Alex |
| 0:44.7 | Rodriguez. Every week A-Rod and Bloomberg reporter Jason Kelly speak with |
| 0:48.8 | big-time athletes entertainers and executives. Like Maria Sharapova, Michael Strayan, Derek Jeter, and more. |
| 0:55.6 | The deal takes you behind the scenes into the world of sports, media, and entertainment. |
| 1:00.2 | And dives into the wins, losses losses and lessons learned along the way. |
| 1:03.7 | From Bloomberg Podcasts and Bloomberg Originals, |
| 1:05.8 | you can listen to The Deal on Apple Podcasts, Spotify, |
| 1:08.8 | or wherever you get your podcast. |
| 1:10.2 | You can also watch it on Bloomberg Television |
| 1:12.4 | and Bloomberg Originals on YouTube. Bloomberg Audio Studios. Podcasts, Radio News. Hello and I'm Joe Wiesenthal. |
| 1:42.7 | And I'm Tracy Allaway. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Bloomberg, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Bloomberg and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.