And the Hello everyone and welcome back to the corporate casket. My name is Blair and today we're going to be covering Celestial

Seasonings Tea and their very, very weird cultish history. I already talked about this on a

twitch stream and for those of you who aren't following me there go to

twitch. TV slash the Illuminati I talk about a lot of smaller stories and things like that and every once in a while I decide they need

full-blown episodes and that's exactly what today is. So while going through this on my

twitch stream it just started to blow my mind by how nutty, how crazy, how just wild this whole situation was, and I kind of figured it needed to be highlighted on the podcast.

So that's what we are doing today.

So sit down, buckle up, and get ready for one hell of a ride.

Let's jump right into it. As always, we're going to start with the history of Celestial Seasonings

themselves. According to the website, Celestial Seasonings began when one of

its founders, Mo Siegel, hand-picked wild herbs from the Colorado

Rocky Mountains and used them to make tea in 1969.

In the following years, he sold Mo's herb teas to health food stores and hand-sewn muslin bags.

The site reads, it was in those early years that we began creating and defining the herbal

tea category.

By 1972, two of our flagship blends were introduced, Red Singer and

Sleepy Time. These innovative blends and their popularity, Sleepy Time is the

best-selling specialty tea of all time, help turn our cottage

industry into a near overnight success. From there the Celestial Seasonings talked

about how they've grown, they're so well known now you get the picture.

Plenty of patting themselves on the back, but let's focus on these early years.

Mo Siegel, John Hay, and Peggy and

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