An Instagram post gets an unexpected boost. A TikTok catches in the algorithm.

Sometimes that's all it takes to launch someone into internet fame.

But then what?

This blue up is a new podcast documentary that reveals how social media

start and is made. It's a different kind of fame.

It's not always as glamorous as it looks.

From Spotify and the Ring or Podcast Network, I'm Alyssa Bereznek.

You can listen to this blue up on Spotify or wherever you get your podcasts.

Hello, and welcome to a special spooky episode of Ring or Dish.

I'm Kate Hallevel. I'm here with Amelia Wattamire.

And we're going to take a little journey through celebrity Halloween,

past, present, and future. A little like seasonal transition for you.

Christmas Carol reference, little Halloween content.

I like how you melded the two.

Thank you. We're going to do that at the end, too.

It's a whole thing. I put so much work and effort into this as you're about to find out.

I know. I know.

I know.

And there's no one else I'd rather be here with.

Likewise.

Yes.

Likewise.

...