Cassandra Sathy has the incredible gift of knowing exactly what consumers want.

That's a big part of her success creating Soul Cycle and Equinox's retail businesses.

Now she's using that gift to build her own business, next level wardrobe, where she helps

successful professionals cultivate a sense of style that aligns with their values and

systematizes their wardrobes so there's less guesswork and even fewer misses.

Cassandra and I talk about how she made the pivot

for merchandising to personal styling,

how she learned to put a price on her time,

and her advice for cultivating a wardrobe that reflects who you are now.

Now. Cassandra, thank you so much for being here.

Thank you for having me.

Growing up in the Central Valley, did you know people like the type of people you now work

with, meaning people who were entrepreneurs, who had big businesses, and were invested

in their own image?

No, absolutely not. No. My father owned his own business. He had

his own automotive business. My mother was an elementary school teacher. And my great-grandmother

immigrated from Mexico. So we were always small-town folks. We would go to Target on the weekends, go hang out at the mall on the weekend. So no, I was not surrounded by the type of people I work with now.

How did you even get the idea that what you do is a thing that people do?

I always had a curiosity for life outside of the town that I grew up in.

So I think that's one. Two, my parents always, always encouraged me to travel, to do these new

experiences, to get out there and see the world outside of the town I grew up in.

And I think that had a massive impact on where I am today as well.

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