**This episode is brought to you by MuteSix, Gorgias, and Attentive**

 

Cartloop helps DTC brands and retailers drive more revenue and scale their customer relationships, says Lisa Popovici, Co-Founder of the conversational text marketing platform for Shopify and Shopify Plus brands.

Lisa majored in computer science in high school but decided to study medicine for college. She met her future co-founder Andrei Negrau while studying medicine and got inspired to start her first e-commerce store. Later, her e-commerce journey extended to tech, which also helped them in funding their first startup.

She says the frustration behind abandoned carts and avoiding reliance on external marketing channels were the reasons behind Cartloop. She also discusses the startup scene in Romania and that the startup ecosystem is evolving.

In part 1, Lisa talks about:

* Gratefulness
* Overview of the brand
* Her life before Cartloop
* Challenge of joining tech
* What she learned by studying medicine
* Being a startup pioneer in Romania
* Early days of Cartloop
* SMS as a “personal” channel

Join Ramon Vela and Lisa Popovici as they break down the inside story on The Story of a Brand.

For more on CartLoop, visit: https://cartloop.io/story

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This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

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This episode was brought to you by Attentive.

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This episode is also brought to you by Gorgias.

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