Carter Fox, Soulful Author of The YouTube/Google Ads Rockstar Approach
Unlocking Your World of Creativity
Mark Stinson
5 • 1.3K Ratings
🗓️ 14 April 2025
⏱️ 27 minutes
🧾️ Download transcript
Summary
Today's guest is Carter Fox, the Soulful Traveling Spaceman Bassman. He's the author of The YouTube/Google Ads Rockstar Approach
He joins us from Philadelphia.
@carterfoxmarketing on Instagram
Guide to the Interview
1️ Blending Music & Marketing – Carter, your career bridges both the artistic and business sides of the industry. How did you first realize the importance of marketing for independent musicians? What are some of the biggest mistakes artists make when promoting their music?
2️ The Power of Branding – You emphasize the importance of artist branding. In a crowded music landscape, what are the key elements of a strong artist brand. How can musicians create a compelling identity that resonates with both fans and industry professionals?
3️ Touring & Collaboration Insights – You've toured with legends like Freddie Jackson and collaborated with both major and indie artists. What lessons have you learned from these experiences? How have they shaped your approach to music and business?
4️ Building a Sustainable Career in the Digital Age – With streaming, social media, and evolving tech, the music industry is constantly changing. What are the most effective strategies today for independent artists to build a long-term, financially sustainable career?
5️ The YouTube/Google Ads Rockstar Approach – Your book offers a three-phase plan for musicians to promote their work effectively. Could you break down this framework and share one key tip that any artist can apply right now to improve their reach and engagement?
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Transcript
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| 0:00.0 | Unlocking your world of creativity with best-selling author and brand innovator Mark Stinson. |
| 0:08.0 | This episode is brought to you by White Cloud Coffee Roasters, nestled in the heart of Idaho's Mountain Wilderness, |
| 0:15.0 | where every bean tells a story of adventure. |
| 0:19.0 | Discover the difference in their premium beans, meticulously roasted |
| 0:22.8 | to capture the essence of the mountains. Now listeners of our podcast can get an exclusive 10% |
| 0:29.1 | discount. Just use the promo code Creativity at checkout. Visit whitecloud coffee.com and use the code |
| 0:36.3 | creativity. |
| 0:42.6 | Welcome back, friends, to our podcast, your world of creativity. |
| 0:57.0 | And when I say world, we've been traveling around the world for, boy, this is our sixth year now to all the creative capitals of the world, talking to musicians, singer, songwriters, also artists, designers, architects, restaurant tours, anybody who's in the creative business and wants to think more creatively, break outside their |
| 1:03.1 | box and try on some new things. And today, we're going to explore the world of music and this |
| 1:09.5 | combination, this overlap of artistic and the business side of the industry. |
| 1:14.0 | And I'm so happy to have as my guest, Carter Fox. |
| 1:16.6 | Carter, welcome to the show. |
| 1:18.3 | Thank you for having me. |
| 1:19.4 | Very honored to be here. |
| 1:20.8 | We're stamping our creative passport in Philadelphia today. |
| 1:24.1 | And it's great. |
| 1:25.2 | We're talking about music because as I was telling you, Carter, |
| 1:28.4 | I feel like Philadelphia is the cradle of some of the great music. It really is, right? Going back |
| 1:34.7 | over the past history of recorded music, you got Philly International in the 70s and the 60s. |
| 1:40.6 | You got the 80s and 90s with Roughhouse Records in Cypress Hill. Even today, right? |
| 1:45.2 | We got Benny X and working on dying crew who produced so many hip-hop and R&B and more than that. |
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