carly duguid on building the brand of naomi osaka

So Into That

Caro Chambers

Society & Culture, Food, Arts

5 • 1.1K Ratings

🗓️ 10 April 2024

⏱️ 80 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Get this week’s full So Into That newsletter here! https://whattocook.substack.com/p/carly-duguid-on-building-the-brand

Carly Phillips Duguid is my former college classmate, a What to Cook subscriber, and… oh yeah, the co-founder of the sports agency Evolve, along with her husband and 4-time grand slam winner Naomi Osaka.

Today, Carly shares how she’s “embracing the pure chaos” of parenting a 4-year-old and a 4-month-old while serving as Naomi’s right hand woman – from helping design her Nike apparel, to laying the groundwork for a post-tennis career in fashion, to crafting the look of Naomi’s recent historic baby formula commercial.

We also get into:

- How Carly’s second kid changed her mind about work-from-home “interruptions”

- The story of meeting her husband, Stu (it’s romance novel material)

- What Naomi’s like off the court and how that’s changed since she became a mom

- How Carly structures her day and her childcare setup

- What she cooks when she doesn’t feel like cooking

Links:

- Evolve - https://www.instagram.com/thisisevolve/?hl=en

- Carly’s Instagram - https://www.instagram.com/carlsterthebalster/

- Silver Spring hot pilates - https://silverspringsla.com/

- Naomi’s Instagram - https://www.instagram.com/carlsterthebalster/

- Naomi’s Bobbie Formula commercial - https://www.youtube.com/watch?v=9jkCrOea3aA

- Her Nike apparel line - https://www.nike.com/w/naomi-osaka-tennis-clothing-4an2mz6ymx6zed1q

- mango peanut chicken salad recipe - https://whattocook.substack.com/p/mango-peanut-chicken-salad-635

Get full access to What To Cook When You Don't Feel Like Cooking at whattocook.substack.com/subscribe

Transcript

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0:00.0	Hello, welcome back to So Into That. This is your host, Caroline Chambers, and I am really
0:06.0	excited for this week's episode because it's a personal friend episode and those are really fun to
0:11.9	record.
0:13.0	As you will hear in this episode,
0:15.0	Carly is a friend of mine from UNC,
0:17.0	but we really have become like internet friends,
0:20.0	as I like to call it, since graduating.
0:23.0	She was a year older, we were in the same sorority,
0:24.5	but had different groups of friends
0:25.9	always overlapped, but never knew each other
0:28.0	super well in school.
0:30.0	And then since graduating, we both ended up out in California.
0:33.7	Not a ton of us do, us like UNC gals, not a huge exodus to California.
0:40.5	So we both wound up out here working in careers that are very different from each other, but also just very different than what a lot of our friends have ended up in.
0:50.0	And we've just kind of found ways to like support each other through the
0:54.1	years just like by following each other on Instagram you'll hear a very sweet story
0:58.8	about ways that Carly has supported me at the end of this podcast and just this really nice note that she sent me many years back.
1:08.1	But Carly is an incredible guest because she works such a unique career.
1:16.0	She and her husband's due are running Naomi Osaka,
1:22.0	the famous tennis player and all of the other things that Naomi has become,
1:27.0	style-like on mother, advocate for mothers, from maternal health rights for so many things. for
1:33.3	for so many things.
	...

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