Carlos Master Muñoz. How To Scale Your Business. Episode 377 with The Real Brad Lea (TRBL)
Dropping Bombs
Brad Lea
4.8 • 2.3K Ratings
🗓️ 7 June 2021
⏱️ 51 minutes
🧾️ Download transcript
Summary
At the young age of 37, he is one of the most controversial Mexican billionaire entrepreneurs on social media who has revolutionized the real estate industry.Carlos is determined to promote a million entrepreneurs and is a business guru. Carlos is an eccentric person who loves private trips, flashy jackets and extravagant glasses. He is also the coiner of the term "Pendejos Business." But it always reminds you that "you are not yet who you are going to become."
In this episode, Brad and Carlos talk everything from private events, keynotes, how to scale and exit a business, and of course Carlos’ tips that he plans to bring to American countries VERY soon.
00:00 Intro
01:14 The NOMEG model
04:18 “The first thing the big dog has to do is create new business around the chain.”
04:35 Bomb 1: Create a talent center and/or a funnel of people
05:41 “This system is specific to people who want to exit their business.”
07:12 A Board of advisors
08:05 “An exit of a company gives you an opportunity to reinvent yourself.”
12:37 Carlos’ process
12:53 “Out of 5,000, I select 50 people to do a workshop, and out of the 50, I select 1.”
16:45 LightSpeed VT features- reach out at https://www.lightspeedvt.com
18:04 Bomb 2: Dropping Bombs listeners
22:52 Carlos’ sports jackets
25:30 “You have to be radically disruptive”
29:24 Carlos’ gift to Brad
32:11 Do you think that Brad should wear the knife? Do you want your own? https://www.emberwood.co
35:59 The power of social media
39:44 “Invest with me because I know the land”
45:43 The talent factory
48:53 The next mastermind in Mexico
Transcript
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| 0:00.0 | What it is Bradley back again was another episode of dropping bombs today in the studio |
| 0:29.8 | that |
| 0:53.1 | and |
| 1:23.3 | if you want to |
| 1:50.0 | your |
| 2:15.2 | competition |
| 2:15.8 | because it all depends on one guy. Who's that guy? That's the owner. That's the |
| 2:20.1 | Bradley of the other, you know, there's always this huge guy on top of the of the |
| 2:25.0 | York chart, which is actually it actually constraints growth for companies. So the York |
| 2:30.2 | chart in a no make model company is actually a matrix structure comprised of business unit |
| 2:35.9 | leaders and then crossed with your commercial leaders, which could be territorial sales |
| 2:42.7 | agents or could be channels say different specials for agents. So it's a matrix structure |
| 2:47.7 | where there's actually nobody on top. It's results in accountability driven. And that |
| 2:53.0 | completely changes the game because when you're when you're in a in a structure, I call |
| 2:58.1 | this a results oriented work environment. When you're in an environment where you can |
| 3:03.0 | actually tie a number to every one of your leaders, then now it's it's not about who's |
| 3:09.3 | better than me or do I like you're not it's are you giving the number. So it's a beautiful |
| 3:15.4 | mod. It's a beautiful environment working because everything everybody knows what their |
| 3:20.2 | number is. If you get to that number, then we're all growing the company, right? So that's |
| 3:25.3 | the basic part. And and the accountability you create in the inside these road, the |
| 3:31.0 | the role to read and work environment makes it gives you the ability to change the way |
| 3:36.0 | you compensate people. Now I use a lot of what I call phantom stocks. I know if you heard |
... |
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