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Doughboys

Carl’s Jr./Hardee’s 2 with Chris VanArtsdalen

Doughboys

Headgum / Doughboys Media

Fast Food, Healthfitness, Mike Mitchell, Snacks, Chains, Restaurants, Comedy, Ucb, Arts, Spoonman, Doughboys, Fastfood, Nick Wiger, Food

4.85.1K Ratings

🗓️ 11 May 2017

⏱️ 94 minutes

🧾️ Download transcript

Summary

Director, Birthday Boys member, and designer of the Doughboys logos Chris VanArtsdalen joins for a second discussion of fast food burger chain Carl’s Jr./Hardee’s, who recently revamped their famously lowbrow marketing campaign. Mitch, Wiger, and Chris dish about their shared histories and spiritual beliefs, and Chris takes a straightforward approach in another edition of Last Meal.

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Transcript

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0:00.0

We believe in putting hot models in our commercials because ugly ones don't sell burgers.

0:09.3

Those are the words of Andy Puzder, the former CEO of CKE Restaurants, who oversaw decades

0:13.6

long fast food ad campaign widely-derided as sexist for its depictions of scantily clad

0:17.7

women, mouthing messy burgers.

0:20.0

Puzder would go on to become Donald Trump's top choice for labor secretary, the president

0:23.5

and another man known for his openly misogynistic comments.

0:26.4

Unlike our current commander-in-chief, Puzder's anti-woman behavior extended beyond

0:30.0

mere words.

0:31.0

Prior to his corporate stewardship, he was a lawyer who specialized in fighting against

0:34.4

reproductive rights.

0:36.2

And after Puzder's ex-wife went public with accusations of spousal abuse, she claims he

0:40.1

told her, quote, I will see you in the gutter.

0:42.7

This will never be over.

0:44.1

You will pay for this.

0:46.0

And considering about 60% of food service workers are women, Puzder's oppressive 19th century

0:50.0

positions on labor rights are effectively misogynistic as well.

0:53.0

He's a fierce opponent of unions, his voice-tustility to the very concept of the minimum

0:57.0

wage, and is fantasized about replacing human workers with kiosks and robots.

1:01.9

But in an appropriate capstone for the wretched career of this truly vile man, he was humiliatingly

1:06.3

to died confirmation as Secretary of Labor, two toxic for even the congressional Republicans

1:10.7

who passed a bill stripping health insurance from 28 million Americans.

1:14.4

And his legacy at CKE Restaurants is now being erased in real time, as his lascivious commercials

...

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