Hello, welcome to the Edmins Carcast podcast.

I'm not the moderator, DeAndre, here with Aleister Weaver.

How are you?

I'm good.

Thanks, Matt.

You guys always have a big end of the year crunch.

When most people are kind of wanting to check out a little bit, go, you know, somewhere

between Thanksgiving and the new year, I just want to like kind of phone it in a little bit, go, you know, somewhere between Thanksgiving and the new year.

I just want to like kind of phone it in a little bit more.

But somehow you guys manage to do this big end of the year crunch as part of your business model.

It's Kelly.

I was just talking to Matt off air and saying how, you know, it's a crazy, crazy time a year for us. We have our awards, which go live in February this year, but actually all the content shot next week. And Thanksgiving was late, like this year. So it's been a big sort of compression. So next week is going to be like a 60 hour, 60, 70 hour week for sure. and then I've kind of got my end of year, a couple of end of year parties as well,

and then I've kind of got my end of year a couple of end

of year parties as well and then I head to Europe so it's it's a bit of a crazy time it's always

the way that we we try and run the business so we give people a bit of a break over the holiday season

but that means we all kind of like work ourselves into the ground so that we can kind of you

know enjoy the yeah enjoy the holiday season. So it's, it works out, but it's,

it's a big effort right now. Yeah. It's a lot to, to, to jam in when, when we talked about

it last year as well when the, uh, when the awards are coming out sort of what's involved with getting this done.

And there's just so many cars and so much number crunching.

And then the filming process and, you know, in the testing process, like it's just, I mean, it's kind of done throughout the year.

But man, just jamming it all into sort of one big presentation. It's, it's way more involved than you would. Oh, yeah. We're talking like 10. Yeah, I don't even know how many individual pieces of content, but it's, you know, it's, it's, it's tens of piece, individual pieces of content. So as I speak, I've got to front a lot of this on

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