Caraa - Reimagining Modern Luxury
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 26 January 2021
⏱️ 35 minutes
🧾️ Download transcript
Summary
In today’s episode, we sit down with Aaron Luo as he introduces his brand Caraa.
Aaron and his co-founder, Carmen Chen Wu, teamed up in New York, where they later learned that they both spent their childhoods in Spain.
Seemingly destined by fate, Aaron and the award-winning designer created Caraa. Caraa is a brand built to democratize luxury-quality products to the modern woman on the go.
Especially living in a metropolitan city such as New York, people go from the A train to work to grab a coffee to run errands to getting back on the A train to finally getting home. Sounds tiring? It’s because it is.
After a long day like that, you deserve a great looking bag designed to last as long as you do. So tune in today to hear about a kick-ass product that’s challenging the world of luxury handbags.
In part 1, Aaron discusses Aaron’s mentor experience; The Hundred-foot overview of Caraa; Creating luxury products designed to last; Growing the company at the right pace; Differences in funding; Aaron’s Co-Founder Journey; and much more.
Join Ramon Vela and Aaron as they discuss Caraa on The Story of a Brand.
For more on Caraa, visit: https://caraasport.com/
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OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency.
ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.
If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.
I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.
Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.
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This episode is brought to you by FlavorCloud.
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Transcript
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| 0:00.0 | Recorded at Attention Agency Studios. |
| 0:07.0 | This is not your average entrepreneur or e-commerce podcast. |
| 0:12.0 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host Ramon Vela. |
| 0:21.6 | But one thing we felt that the market needed a bit more is functionality, right? |
| 0:26.6 | Especially for, you know, kind of the modern woman who goes through so many different activities throughout her life. |
| 0:33.6 | We actually did a little bit of study in the early days where an average woman who lives |
| 0:39.6 | in the city goes between four to six different activities in her day beyond sleeping and eating, |
| 0:46.8 | whether it's working, a date, dinner, working out, whatever it is. She goes through different |
| 0:52.9 | activities and events throughout the day. |
| 0:55.6 | And we just felt that the bag that she has with her wasn't enough to really kind of keep up with |
| 1:02.1 | her lifestyle. So, you know, the goal for the brand when we first started in 2014 and ultimately |
| 1:08.8 | launch in 15 was to create a product that, you know, look like |
| 1:14.9 | high-end premium satchel or handbag, but really has all the belts and whistles when |
| 1:20.3 | it comes to functionality. |
| 1:21.7 | So that's kind of the genesis of the brand and kind of the problem we were trying to solve |
| 1:26.5 | from the get-go. |
| 1:37.4 | This episode is brought to you by Flavor Cloud. So who wants to deal with international shipping, customs duties, and taxes? Flavor Cloud makes it easy for fast-growing D-to-C brands and 3PL |
| 1:43.8 | partners to ship globally |
| 1:45.3 | in just a few simple steps. |
| 1:48.1 | So let FlavorCloud manage it all. |
| 1:50.0 | For more details, visit FlavorCloud.com. |
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