Caraa - Making Luxury Accessible to the Modern Woman
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 26 January 2021
⏱️ 39 minutes
🧾️ Download transcript
Summary
For our next episode, we sit back down with CEO and Co-Founder Aaron Luo to talk about his brand Caraa. Caraa is a luxury handbag brand created for everyone.
Creating Caraa was never meant to hold the same ideals as larger luxury brands. Caraa denies “exclusivity” to make the idea of luxury more accessible to the modern woman.
“There’s nothing wrong with luxury brands,” as Aaron mentions, “the idea is always ‘can we democratize good products?’” By producing a product in similar factories such as those that create luxury, Caraa has that same quality for lesser than the usual price. Between duffels, totes, and even their award-winning masks, check out today’s episode to hear the story behind Caraa.
In part 1, Aaron discusses Receiving feedback in a luxury space; Building inclusivity in a luxury space for consumers; Expensive doesn’t always mean better; COVID impacts; The future of Caraa; How to contact Caraa; and much more.
Join Ramon Vela and Aaron as they discuss Caraa on The Story of a Brand.
For more on Caraa, visit: https://caraasport.com/
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OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency.
ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.
If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.
I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.
Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.
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Transcript
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| 0:00.0 | Recorded at Attention Agency Studios. |
| 0:08.1 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.8 | And he's not your average host. |
| 0:14.3 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.6 | The idea is always, can we democratize good products? |
| 0:25.6 | Can we make the products in the same factory as the world's leading luxury brands? |
| 0:30.6 | So I know that the product is good. |
| 0:32.6 | I know it's going to last for a long time. |
| 0:34.6 | I know you're getting a very premium product, |
| 0:38.0 | but we don't want to come with a price tag. We don't want to come with kind of the |
| 0:42.6 | somewhat of a condescending tone, right? We want to be inclusive. We want to everybody to have it. |
| 0:53.5 | This episode is brought to you by Flavor Cloud. |
| 0:57.6 | So who wants to deal with international shipping, customs, duties, and taxes? |
| 1:02.7 | Flavor Cloud makes it easy for fast-growing D2C brands and 3PL partners to ship globally in just a few simple steps. |
| 1:10.5 | So let Flavor Cloud manage it all. For more details, visit FlavorC. partners to ship globally in just a few simple steps. |
| 1:12.7 | So let Flavor Cloud manage it all. |
| 1:16.1 | For more details, visit FlavorCloud.com. |
| 1:19.2 | That's flavorcloud.com. |
| 1:23.4 | Hey, don't forget to listen to part one of this amazing feature. |
| 1:26.0 | Now, let's get back to the story. |
| 1:35.2 | And I'm kind of curious, too, like, what was the feedback from other designers and other, you know, people in the luxury space? |
| 1:42.4 | Because I would imagine that, you know, that maybe you're, you're, there was some negative feedback. |
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