Cana CEO Matt Mahar on launching a "Replicator for beverages," turning a product into a platform, working with The Production Board and more | E1399

This Week in Startups

Jason Calacanis

Technology

4.4 • 1.3K Ratings

🗓️ 3 March 2022

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Cana is back on the podcast, previously David Friedberg teased the "molecular beverage printer" on E1365. This time, we speak and to CEO Matt Mahar about pricing, their go-to-market plans, their cartridge subscription process, Cana's potential climate impact, current flavors and more! Molly was the first outsider to tour their facility and she tried a whole bunch of beverages from the Cana One.

(0:00) Jason and Molly tee up today’s topics: a deep dive on the just-launched Cana product!
(1:30) Molly and Jason break down Molly’s site visit to the Cana facility and the taste tests
(8:36) Bubble
(9:57) Cana’s starting price point, cartridges, cost per drink, and more
(19:34) Masterworks
(21:06) Molly’s intros Cana CEO Matt Mahar, and they talk about the origins of the product, impact of the bottling industry, how the product works mechanically
(31:39) Superside
(32:53) Understanding non-obvious climate solutions, Cana product breakdown and pricing
(40:03) Cana as a creator platform, big picture vision of what is possible
(54:09) Cana’s economic impact on the bottling industry, Matt’s background, working with TPB

Check out Cana: https://www.cana.com

FOLLOW Jason: https://linktr.ee/calacanis
FOLLOW Molly: https://twitter.com/mollywood

Transcript

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0:00.0	Hey, everybody. We've got an amazing show for you today.
0:03.1	That's right.
0:03.6	Cana, David Friedberg's beverage replicator company has officially launched.
0:09.2	As of today, the first versions are available for pre-order.
0:13.5	Okay, and Molly got an exclusive look. She got a tour of the facility,
0:17.3	and we're going to show you for the first time the product and Molly is the first person
0:21.3	to actually use and taste the product in the world from outside of their company.
0:26.4	Yeah, I love a field trip. It was just a delight.
0:29.2	I also then was lucky enough to talk to Cana's CEO, Matt Mahar,
0:32.7	about launching the product, about the future of the business,
0:35.6	and the possibilities of what their platform offers.
0:38.7	Gonna be an awesome show. Stick with us.
0:41.5	This weekend's start-ups is brought to you by
0:43.5	Bubble and Powers people to design and launch their own apps,
0:46.7	marketplaces, or tools without needing coding skills or price engineers.
0:50.7	The first 500 listeners will get one month free on any of Bubble's paid plans.
0:55.6	For $29 a month, up to $529 a month at bubble.io-twist.
1:01.8	Masterworks is the first company allowing investors' exposure
1:05.3	into the blue chip artwork asset class.
1:07.6	Twist listeners can skip the 30,000-person wait list by going to masterworks.io
1:12.6	and using promo code, twist, and superside.
1:16.0	Ambitious companies need the right design partner in their tech stack.
	...

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