If you are a business owner, what I'm about to share with you, will have a profound impact on your business.

Over the years I have started a lot of businesses.

I failed in a lot of businesses and some worked and some didn't.

And I'm always very fascinated by the question

why some businesses are more successful than others.

How come some businesses could never even break through

that six figure and how come they're businesses

that's worth a billion dollars, the unicorn?

Put aside the entrepreneur, put aside timing,

put aside luck, put aside even skill.

And how could I take some of these findings

and implement it in my own business

and also teach other business owners?

Now, in case you don't know some of the statistics,

in U.S. alone, there are 28 million businesses.

And out of those 28 million businesses,

there's what I call the Valley of Death.

96% of those businesses never surpassed the $1 million mark.

96%.

Only 4% bypassed, surpassed, exceeds that million dollar mark.

And out of those, think about it, 96% don't do that.

That means most businesses don't make it.

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